How product thinking, AI, and smarter workflows are transforming localization

Language services are changing rapidly.

As AI becomes more capable and businesses generate more multilingual content than ever before, the challenge is no longer just translation, it’s creating technology that makes global communication simpler, faster, and more connected.

In this episode of Translate.One-To-One, we explore how product thinking is shaping the future of localization, why AI needs human oversight, and how technology can improve the customer experience without replacing expertise.

About This Episode

In this conversation, Laura Marquez, Client Solutions & Business Development Manager, sits down with Sara Garzón, Head of Product at Translate.One, to discuss how product management is influencing the evolution of language services.

Together, they explore how client feedback drives innovation, why workflows matter as much as technology, and how Translate.One is building solutions that combine AI, automation, and human expertise.

What You’ll Learn

  • Why localization needs product thinking, not just project management
  • How client feedback shapes product development
  • Why improving workflows often creates more value than adding new features
  • How Magna brings translation, interpreting, and AI services together in one platform
  • Why AI interpreting works best alongside human expertise
  • The importance of responsible AI, governance, and data security in language services

About the Speakers

Laura Marquez

Client Solutions & Business Development Manager at Translate.One

Laura works closely with global organizations to understand their localization challenges and connect them with the right technology and language solutions.

Sara Garzón

Head of Product at Translate.One

Sara leads product strategy and innovation, helping transform customer needs into technology that simplifies multilingual communication and improves the client experience.

Want to learn more about our technology and language solutions? Contact us!

This episode is part of the Translate.One podcast series, where we explore topics around translation, localization, quality management, and language technology. Stay tuned for more conversations with industry experts.