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Unlocking Market Potential: How a Leading Health Insurance Provider Enhanced Customer Reach and Efficiency
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How our client reached untapped markets and increased their revenue with localization
Our client, a leading health insurance provider with $1.9 billion in annual revenue, employs teams across 15 U.S. states to offer a broad range of healthcare plans. The company helps policyholders manage healthcare costs while ensuring comprehensive coverage and support. As they expanded their services, they faced challenges in providing vital information to its diverse, multilingual customer base.
Challenges
- Inability to provide documentation and support in multiple languages, limiting access to key demographic markets.
- Inconsistent translations across various projects, complicating communication with non-English-speaking policyholders.
Solutions
- Partnered with Translate.One to streamline translation processes.
- Implemented project submission portals for easy tracking of translation project status.
- Established translation memories to reuse content from past translations, reducing costs and ensuring consistency.
- Scaled translation efforts to meet growing needs, ensuring seamless adaptation to new requirements.
Results
- Expanded market reach by providing multilingual product documentation, tapping into previously untapped markets, and increasing revenue.
- Achieved substantial cost savings through the use of translation memories and streamlined processes.
- Maintained consistent tone and cultural nuances across all translations, leading to improved customer engagement and satisfaction.
